Our Vision
At The Royal Mint, our vision is to retain our renowned, trusted image as The Original Maker, to continue making coins and products from precious metals to a high quality for our customers, and to showcase British craftsmanship.
Our vision for The Royal Mint’s future can be broken down into four key aspects:
Be Original
We are proud of our heritage. Although it is important to innovate and evolve, it is equally as important that we stay connected to our roots. With that in mind, we have developed a brand identity as The Original Maker that highlights our expertise, credibility and authority, whilst embodying our plans for the future and ensuring we stay relevant.
Be the Home of Precious Metals
Our relationship with precious metals is central to our history. With 1,100 years of experience, we see ourselves as the foremost authority on precious metals, employing our knowledge and skills as the premium destination for all things related to precious metals.
Be Ambassadors of British Craftsmanship
Through the continued expansion of our organisation, we will retain the unique skills exemplified by our employees, whilst becoming a centre of excellence for wider British craftsmanship.
Be Leaders in Sustainable Precious Metals
As we transform for the future, a focus on sustainability sits at the heart of our business. This includes our ambitions to become a net-zero organisation and delivering on our decarbonisation roadmap.
